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Posts tagged Selling
The Basics of Selling Jewelry
Aug 15th
The Basics of Selling Jewelry
Selling jewelry is a grueling process if not calm, confident, and collective. My job is to not only please any customer that walks into Swarovski, a luxury brand name store that sells crystal jewelry among other products, but also generate as much money as possible in the process. However, working at Swarovski as a jewelry salesman is tricky, and pleasing a shopper takes a lot of perseverance and skill. Nonetheless, there are tricks and tips to the jewelry selling process. First, I will clarify how to be prepared physically and mentally for the job. After the clarification, I will state the proper way of greeting customers walking into the store. Next, I will inform the right questions to ask a customer, and then explain up-selling. Finally, I will detail on how to elegantly end the sale.
Looking like a bum will not generate good sales. An underestimated key to superior selling is looking like a million dollars. For a gentleman like me, the best way to go about looking great and professional at the same time is to wear a graceful suit and tie. Wearing a good looking suit will attract eyes automatically. People assume I know my material, and whether I actually do or not, people will never know. Well groomed hair, trimmed nails, and a smile are the other ingredients to looking great. Customers will feel more comfortable knowing they are dealing with a professional, which, in the process, will make them feel more secure in making a purchase. Looking graceful is a powerful demeanor in the jewelry business.
If every customer shopping at Swarovski were always friendly, gracious, and sociable, my job would be effortless. Unfortunately, not all customers are friendly. Some can be snobby and disrespectful. Some customers treat salesmen as dirt. And some customers can give a hard time over nothing. All these difficulties are just another challenge as a jewelry salesman. When in doubt, the best thing is to smile and illustrate nothing will wipe the smile off. Perhaps the smile will rub onto the grumpy customer, making him or her lighten up. If not, try to positively make the sale anyways. A key to becoming a successful salesman is to stay confident and positive, no matter what the situation calls for.
Studying about the product is also imperative. Knowing all the information will help with sales in presenting details about the jewelry to customers. Customers asking stumping questions can be embarrassing. Not knowing certain answers or not responding properly can discourage customers in making a purchase. Always review material so the knowledge never escapes.
Greeting the customer in a friendly manner is extremely important. Customers think of workers as complete strangers. On the contrary, as soon as the customer is greeted with a generous “hello, how are you today,” he or she will feel more welcomed and comfortable. The customer’s comfort is vital because conversing and generating sales will be easier and pleasurable.
Learning to know the customer’s style is significant. Their style and fashion dictates what he or she wants to purchase. However, some customers will not say their preferences out of the blue, which is why asking questions is important. Pretend a female customer walks into the store. Greet the customer and let her browse around the store for a bit. After letting her browse, ask “what brings you into the store today?” Asking about her motives helps the salesman understand what the customer is searching for. The most popular response from customers is “I am just looking around.” After the customer replies, ask about whom she is shopping for. “Are you looking for a gift or shopping for yourself?” Some customers will respond “I don’t know, but I’m fine thanks.” If a customer responds in a similar fashion, she usually wants to be left alone, and as a salesman, leaving her alone until she asks for assistance is essential. The last thing wanted is to chase a customer out of the store.
Some customers, nevertheless, need help instantaneously and love assistance. Assuming a female shopper needs help buying jewelry for herself, ask about her likings. “What types of jewelry do you like? Earrings, necklaces, rings…?” If a customer is not sure, showing her around the store will be the next step. But supposing the customer is looking for a fine-looking pair of earrings, show her what the store offers. After presenting many types of earrings, including gold, silver, cheap, expensive, flashy, shiny, simple, and elegant, let the customer decide on what she likes best. If the customer admires silver and simple earrings, put aside all the other pairs and kindly display her admirations in front of her. Walk her to a mirror and offer her to try on the earrings. Some customers love trying on jewelry to see if it is the best choice. Plus, if she is not sure on whether to make the purchase, having her try on the jewelry will help her decision, and the chance of making a sale will increase. While the customer tries on the earrings, talk to her. Perhaps ask questions about her motives. Or explain about the material, the quality, or the durability of the jewelry. Say nothing but positive traits of course. Also, compliment on how the jewelry looks on her. Always try conversing, never let there be awkward silences, and always answer any of the customer’s questions. Remember, the job is about customer satisfaction.
The customer is admiring the earrings and looks convinced she will buy them. As a salesman, the purchase is great, but up-selling is another main key to being a great salesman. While she is trying on the earrings, start to display matching necklaces as well. Explain why the earrings and necklaces fit together nicely. Make sure she tries the necklaces on too so she can see the true beauty. As a salesman, the main goal is to generate the most money possible from sales. Maybe show a more expensive, but similar looking set of matching earrings and necklaces. After the customer decides to purchase, take her to the cash register.
Even though the transaction is almost over, do not stop talking. Compliment her again on the jewelry she chose. If the purchase happens to be a gift for someone else, politely ask to gift wrap. The customer will appreciate the store more if the salesman is kind and offers to perform all kinds of services. In the process, the politeness also encourages the customer to shop at the store again in the future. After ringing up the sale, kindly place the items inside a bag. Make sure she sees the jewelry handled safely and carefully. Ask other little questions, such as if she wants the receipt in the bag, anything that shows courtesy. Afterwards, walk around the counter, place the bag in her hands, smile, and thank her for shopping at the store.
Selling jewelry can be complicated if the basics are not known. But learn all the key points and the job will be a cinch. Dress adequately and look fresh so shoppers feel contented. Study all the information so no stumping questions will be asked. If customers are challenging or disrespectful, do no panic, and act professionally. Greet the customers, and ask the right questions to get to know their style. Talk frequently so there are no awkward silences and the customer will feel more comfortable. Up-sell by presenting jewelry the customer originally did not ask for, or by presenting higher priced products, to see if the customer will purchase more than she expected. And handle the transaction with care for the customer’s pleasure. Practice is needed to perfect these steps, but once they are mastered, selling jewelry may not be challenging after all.
I am a student at West Chester University who likes to write papers, so why not submit them for the world to see?
Selling Your Gold and Jewelry for Cash
Aug 7th
Selling Your Gold and Jewelry for Cash
Have you been paying attention to all these new advertisements that are popping up on radio, TV, in print, and even on billboards in Toronto and all over the GTA in general concerning gold? Do you have gold jewelry you can send in to these booming companies and get back a hefty sum of money via the mail? If you live in a major metropolitan area or close to one there are even scheduled events you can attend to have your valuable gold jewelry and other gold items appraised and have secure cash in your hand before you leave. There are even new events called “gold parties” where individuals can set up meetings in their own homes and have a jeweler present to do on the spot appraisals. Some people in this trend call it “a new-age Tupperware party” because it is generally the same idea, you can supposedly leave these parties feeling a little richer than when you showed up.
First thing to ask yourself when selling your gold and jewelry is why these new gold buying companies in Toronto want your gold as well as why you would want to part with it at such a discounted rate. In the present day uncertain economic environment gold is becoming an increasingly popular commodity, but it is still very much under appreciated and to someone who is unwary, it is only seen as a cluttered mess that they can trade for something that is much more instantly gratifying. If gold is appreciating in terms of dollar value, why should you downgrade the value by handing it over to one of these gold buying companies that can sometimes make false claims of paying the top dollar? You must recognize that even the United States Mint cannot supply enough Gold Eagles to meet the growing demand without interrupting production due to shortages in gold. Giving up your gold in a seller’s market at a discounted rate is not always the smartest move you can make.
It is unfortunate that many of the individuals who will end up trading in their gold presently are the ones who may be able to benefit the most from it at a later date. Of course I do not fault these people. Times are becoming increasingly hard for many, and money can be tight. The cash-giving companies have easily recognized these financial straights of many down-on-their-luck individuals, and set up shop to capitalize on the situation and to milk it as long as possible. An Unsuspecting person may pay a couple of their late bills, or have a nice night on the town with someone special, meanwhile the gold purchaser makes a huge spread on the deal.
You should pay attention to another signal. I am sure you have heard of the indicators of present failing economy. The housing bubble has burst, the trillions of dollars in bailout funds being given out, and the near-zero interest rates at the banks. Mainstream America is now lined with dozens of payday loan establishments, they are putting the squeeze on many of the surrounding retail establishments. These companies are in the business of selling money, and it is not cheap for the consumer. When annualized these pay-day loan companies rates can be upwards of 500% and they have more than enough customers. How do these companies relate to the economy? Money has been plentiful, and peoples appetite for it can be compared to a drug addict. But how many of these loans get paid back on time. Actually in many cases it is rolled over or defaulted on. It is like a micro view of how government spending works. The massive spending deficit has found its way into the hearts of the people.
What is the point? The government can only be as powerful as the power that the people give to it. This means that money will soon become as available as it ever has. More so the people will give the power to the government and the Federal Reserve to “deal” out more money. Which is what the problem is in the first place-cheap money. You will soon see money becoming as expensive in the more traditional lending facilities as they are now at the payday loan companies. More and more defaults will soon follow that. Money that can never be paid back is not worth much, is it?
Gold on the other hand is not anybody else’s liability. Be smart and be on the right end of the cash for gold transactions going on in Toronto and make sure you get your share before that dollar bubble goes pop.
Sell your used jewelry, precious metals, gems, and gold for cash in Toronto Ontario Canada and get top dollar at CashForGoldToronto.net. Don’t miss your chance to put some extra cash in your pocket by unloading all that unwanted gold and jewelry.
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Selling Diamond Jewelry
Jul 29th
Selling Diamond Jewelry
Although they say diamonds are forever, many people will discover that they might want to get rid of their diamond jewelry for one reason or another. It might be an old engagement ring from a marriage gone bad, or even a diamond bracelet given as a gift from an ex-boyfriend. Either way, selling your diamond jewelry could be a bit trickier than it seems and there are important things to keep in mind while doing so. The following are the basic steps necessary to sell a piece of unwanted jewelry in the most advantageous, efficient and convenient way.
The first step is to get your diamond jewelry properly appraised, which is essential in order to get valid documentation of its authenticity. After all, virtually no potential buyer would agree to buy your diamond jewelry unless it is appropriately appraised and valued. There is a wide range of appraisers to choose from, but it is best advised to check their affiliations in advance. A good indication of the appraiser’s credibility would be to check if they belong to the International Society of Appraisers, the Appraisers Association of America or the American Society of Appraisers, which are the three main establishments in the field.
The appraisal office of your choice would be able to provide you with a formal statement of the diamond’s value and characteristics which include carat, clarity, cut and color. But most importantly, upon request they will also note the estimated monetary value of your diamond, a figure which is also known as the Rapaport value. This value is an indication of the wholesale price your diamond could sell for, not to be confused with the much higher retail price it could sell for in stores. In addition, the wholesale figure indicated on your report is only the maximum amount you could expect to get, because in reality your diamond could sell for much less than wholesale. Although it is somewhat frustrating knowing that the same exact diamond could be sold in a jewelry store for a much higher retail price, it’s only natural. The fact that your jewelry is not sold in a proper jewelry store and you are not a professional vendor means that the person buying from you is merely looking for a good deal.
The second step is to actually look for potential buyers. This is by far the most difficult part when it comes to selling diamond jewelry, and in order to do so you must have plenty of patience and determination. There are numerous methods by which you could find potential buyers, yet some are much more recommended than others. You should keep in mind that prices offered in return for your diamond jewelry could heavily fluctuate from one potential buyer to the next, and thus it is very important to know which methods are more recommended than others. It is recommended to sell your diamond jewelry to an acquaintance, to a jewelry store or even in auction houses. Indeed, every jeweler in the industry will agree that the best person to privately sell your diamond jewelry to would definitely be an acquaintance. It could be your friend, someone from your family or even a co-worker. Your acquaintances will be much more likely to pay the full asking price simply because they trust you and know you do not intend to scam them. Keep in mind that you have a distinct advantage over jewelry stores in this case, because after all you offer wholesale price as opposed to retail price. It is strongly recommended to find out whether an acquaintance of yours could actually be a potential buyer before moving on and considering the next options. Jewelry stores could actually prove to be good potential buyers. However, you must be extra cautions and use your common sense while doing so. For example, when you enter the jewelry store, never let your jewelry out of sight. It is pretty common to hear about diamonds that are switched for poorer quality ones behind the sellers back, so watch out.
It is recommended to show the diamond appraisal certificate as soon as you enter the jewelry store, in order to show them that you mean business and that you are well educated about your diamond. In most cases the jeweler will then offer you dump value in return for your jewelry item. Dump value is a phrase used in the diamond industry to describe the lowest possible value one should sell his diamond for, and it ranges between 60 to 80 percent of the Rapaport value, which is indicated in your appraisal. Although this may seem quite unfair, it is actually very reasonable. However, if the jeweler were to offer you a price lower than the dump value in exchange for your jewelry item, then there’s no deal. There is simply no point in settling for a price lower than dump value knowing that there are other jewelry stores who would be willing to purchase your diamond jewelry for that price. The method of turning to auction houses is only recommended for those who happen to be the owners of a high end piece of diamond jewelry. It is suggested to deal with only the most prestigious and popular auction houses in this case. Christie’s and Sotheby’s auction houses are exclusive favorites, and they both have branches spread worldwide. If you decide to try your luck, you will need you to provide the auction house with the lowest value you are willing to accept in return for your diamond. This will actually be the starting point for the bid. Most jewelers will advise to give the dump value as a reasonable starting point, but it’s really up to you to decide. Keep in mind that the outcome of the bid depends mostly on pure luck, so you must consider if it’s a chance worth taking.
It is advised to refrain from using pawn shops, consignment and classifieds as a mean of selling your diamond jewelry. By selling your diamond jewelry to pawn shops, you could expect to receive absolute peanuts in exchange for your diamond jewelry. Their main objective is to buy cheap from you and then quickly resell it to the next customer. Most pawn shops would offer an extremely low 10% of the Rapaport value in exchange for your diamond jewelry. Leaving your jewelry on consignment is based on the idea of letting a jewelry store sell the diamond jewelry on your behalf. The proceeds are then split between the two parties, as thoroughly agreed beforehand. This method could appeal to many people because it seems to save the hassle of actually looking for a buyer. Furthermore, people would probably think that due to the large flow of customers entering the jewelry store, your item would be likely to sell faster.
However, as luring as these advantages seem to be, you should always avoid leaving your diamond jewelry on consignment with strangers. Just think of how easily they could replace your diamond with a poorer one, or worse yet switch the diamond to a fake or synthetic diamond instead. You wouldn’t even be able to spot the difference. After telling you that they were not able to sell your jewelry, you will actually be left with nothing but grief when you realize you’ve been scammed. Therefore, it is best to avoid this type of method altogether and not take the risk at all. Posting your jewelry in classifieds might seem like a good sale approach on paper, but as a matter of fact it has proved to have only an 11 percent success rate. Therefore, in most cases it’s a complete waste of time and money. Furthermore, posting your personal information out in public could even put you at risk as it could lure potential thieves to your doorstep. Setting up appointments with potential buyers and finding yourself bailed out time and time again could be extremely frustrating and time consuming. That’s why classifieds are not the best method to choose.
Turning your unwanted diamond jewelry into cold cash is not that simple after all. It is advised to be well-informed of the various methods available to do so and know exactly which potential buyers should be avoided. You, as a consumer and seller, must be educated about your diamond and do your homework beforehand. By doing so you could dramatically reduce the chances of getting an unreasonable value in return for your diamond jewelry. If you are patient and have good negotiation skills, selling your diamond could prove to be a wonderful way to turn unwanted diamond jewelry into ready cash.
Fred Pollard has a long experience in the diamond industry and he currently advises companies about Diamond Prices. Find out everything you need about diamond jewelry and compare diamond prices through additional articles written by him.
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Selling Jewelry From Home
Jul 5th
Selling Jewelry From Home
Today businesses are home businesses in a particular time high due to the recession that has increased the need for more jobs based on home-related lower number of office jobs. In fact, home based business craft has a number of benefits that go beyond being a useful tool to save the recession.
After all that allows you to stay home and work according to their own wishes and priorities where the task that you like best and, basically, after receiving payment for your hobby. In this article we will talk particularly about the sale of jewelry in the house.
Most people who have more in common creative skills to make Perfect Jewelry, but not have the knowledge on how to sell their jewelry. Well, not so difficult to sell their jewelry. You just have to take some time and have complete knowledge of the market. Market knowledge will help you make more profit from your sales.
To increase your knowledge in the market, has a range of options such as visiting a jeweler or a commitment or simply using the Internet. Once acquired sufficient knowledge, you can devise ways to sell their jewelry. One of the best selling jewelry at home is the use of Internet. You can easily display their jewelry through his personal website that you can look for potential buyers. Create your own website is not a difficult task. To do this, you can hire an agency that is good in web design and can help you keep on selling your jewelry.
Thus, home craft business is an important source of income as additional income or even a full time income sitting at home and their fans. Selling Jewelry is not difficult, you just need to explore and understand your options.